.2024 has been an unpredictable year for adtech funding.U.S.-focused adtech start-ups, as soon as accustomed to getting billions in venture capital each year, have brought up almost $360 million thus far this year, placing it on track to be the industryu00e2 $ s slowest year in over a many years, every Crunchbase data. That downturn is due to market saturation, elevated governing tensions, as well as economic uncertainties.ADWEEK talked to 5 VCs that remain to invest in adtech companies, regardless of these difficulties, concerning what they are trying to find and what they stay away from. Possibly unsurprisingly, these investors are targeting options in privacy-focused technologies and also industry-specific areas such as connected TV.